{"product_id":"lg-oled77c55la-aek-77-inch-oled-4k-ultra-hd-smart-tv","title":"LG OLED77C55LA.AEK 77 Inch OLED 4K Ultra HD Smart TV","description":"\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cdiv class=\"marqet-product-details\"\u003e\n\u003cp data-start=\"787\" data-end=\"1075\"\u003eTransform your home entertainment with the \u003cstrong data-start=\"830\" data-end=\"877\"\u003eLG OLED77C55LA 77 Inch OLED evo 4K Smart TV\u003c\/strong\u003e. Powered by the latest \u003cstrong data-start=\"901\" data-end=\"928\"\u003eα9 AI Processor 4K Gen8\u003c\/strong\u003e, this premium OLED television delivers breathtaking visuals, intelligent AI enhancements and immersive sound for an unrivalled viewing experience.\u003c\/p\u003e\n\u003cp data-start=\"1077\" data-end=\"1375\"\u003eFeaturing self-lit OLED pixels, perfect blacks and exceptional colour accuracy, every scene comes to life with incredible depth, contrast and realism. Combined with advanced AI processing and gaming technologies, the LG OLED77C55LA is designed for film lovers, sports fans and serious gamers alike.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1377\" data-end=\"1393\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1395\" data-end=\"2219\"\u003e\n\u003cli data-section-id=\"6ljutc\" data-start=\"1395\" data-end=\"1433\"\u003e77-inch OLED evo 4K Ultra HD display\u003c\/li\u003e\n\u003cli data-section-id=\"jdd1zp\" data-start=\"1434\" data-end=\"1459\"\u003eα9 AI Processor 4K Gen8\u003c\/li\u003e\n\u003cli data-section-id=\"136ocx3\" data-start=\"1460\" data-end=\"1487\"\u003eAI Picture Pro technology\u003c\/li\u003e\n\u003cli data-section-id=\"1o4io6x\" data-start=\"1488\" data-end=\"1508\"\u003eAI Super Upscaling\u003c\/li\u003e\n\u003cli data-section-id=\"f47him\" data-start=\"1509\" data-end=\"1540\"\u003eOLED Dynamic Tone Mapping Pro\u003c\/li\u003e\n\u003cli data-section-id=\"sfz5a7\" data-start=\"1541\" data-end=\"1582\"\u003ePerfect Black certified OLED technology\u003c\/li\u003e\n\u003cli data-section-id=\"1meqzzt\" data-start=\"1583\" data-end=\"1623\"\u003e100% Colour Volume and Colour Fidelity\u003c\/li\u003e\n\u003cli data-section-id=\"14phtd0\" data-start=\"1624\" data-end=\"1661\"\u003eDolby Vision, HDR10 and HLG support\u003c\/li\u003e\n\u003cli data-section-id=\"c6yhrv\" data-start=\"1662\" data-end=\"1686\"\u003eAI Director Processing\u003c\/li\u003e\n\u003cli data-section-id=\"1tngl5e\" data-start=\"1687\" data-end=\"1717\"\u003eAI Perceived Object Enhancer\u003c\/li\u003e\n\u003cli data-section-id=\"1y8ofh5\" data-start=\"1718\" data-end=\"1762\"\u003eAI Sound Pro virtual 11.1.2 surround sound\u003c\/li\u003e\n\u003cli data-section-id=\"1d0575m\" data-start=\"1763\" data-end=\"1783\"\u003eAI Acoustic Tuning\u003c\/li\u003e\n\u003cli data-section-id=\"1cgutml\" data-start=\"1784\" data-end=\"1810\"\u003eAI Magic Remote included\u003c\/li\u003e\n\u003cli data-section-id=\"1kc378k\" data-start=\"1811\" data-end=\"1840\"\u003eAI Voice ID personalisation\u003c\/li\u003e\n\u003cli data-section-id=\"134kxig\" data-start=\"1841\" data-end=\"1861\"\u003eAI Chatbot support\u003c\/li\u003e\n\u003cli data-section-id=\"19aqdcq\" data-start=\"1862\" data-end=\"1896\"\u003eHands-free \"Hi LG\" voice control\u003c\/li\u003e\n\u003cli data-section-id=\"193z4l0\" data-start=\"1897\" data-end=\"1936\"\u003eMulti View split-screen functionality\u003c\/li\u003e\n\u003cli data-section-id=\"1ojonqu\" data-start=\"1937\" data-end=\"1976\"\u003eGoogle Cast and Apple AirPlay support\u003c\/li\u003e\n\u003cli data-section-id=\"1hwjok2\" data-start=\"1977\" data-end=\"2008\"\u003eLG Channels streaming service\u003c\/li\u003e\n\u003cli data-section-id=\"p8mavu\" data-start=\"2009\" data-end=\"2069\"\u003eGaming Portal with Xbox Cloud Gaming, GeForce NOW and Luna\u003c\/li\u003e\n\u003cli data-section-id=\"1js1jpa\" data-start=\"2070\" data-end=\"2096\"\u003eNVIDIA G-Sync Compatible\u003c\/li\u003e\n\u003cli data-section-id=\"1oxlhxk\" data-start=\"2097\" data-end=\"2119\"\u003eAMD FreeSync Premium\u003c\/li\u003e\n\u003cli data-section-id=\"69meeq\" data-start=\"2120\" data-end=\"2139\"\u003e144Hz VRR support\u003c\/li\u003e\n\u003cli data-section-id=\"hb3p2f\" data-start=\"2140\" data-end=\"2167\"\u003e0.1ms Pixel Response Time\u003c\/li\u003e\n\u003cli data-section-id=\"8mgrxc\" data-start=\"2168\" data-end=\"2192\"\u003eClearMR 9000 certified\u003c\/li\u003e\n\u003cli data-section-id=\"1p6xnsu\" data-start=\"2193\" data-end=\"2219\"\u003e5 Year Warranty Included\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"xrfmyz\" data-start=\"2221\" data-end=\"2258\"\u003eStunning OLED evo Picture Quality\u003c\/h3\u003e\n\u003cp data-start=\"2260\" data-end=\"2467\"\u003eLG OLED evo technology delivers perfect black levels, exceptional brightness and stunning colour accuracy. Every pixel is individually illuminated, creating incredible contrast and detail across every scene.\u003c\/p\u003e\n\u003ch3 data-section-id=\"169qkqg\" data-start=\"2469\" data-end=\"2508\"\u003ePowered by the α9 AI Processor Gen8\u003c\/h3\u003e\n\u003cp data-start=\"2510\" data-end=\"2727\"\u003eThe advanced α9 AI Processor Gen8 intelligently analyses every frame to optimise picture quality in real time. AI enhancements improve resolution, brightness, colour depth and contrast while preserving natural detail.\u003c\/p\u003e\n\u003ch3 data-section-id=\"rjcrz6\" data-start=\"2729\" data-end=\"2760\"\u003eImmersive Cinema Experience\u003c\/h3\u003e\n\u003cp data-start=\"2762\" data-end=\"2958\"\u003eDolby Vision HDR and AI Picture Pro combine to create lifelike visuals with remarkable depth and realism. AI Director Processing ensures colours remain faithful to the filmmaker's original vision.\u003c\/p\u003e\n\u003ch3 data-section-id=\"s6q64s\" data-start=\"2960\" data-end=\"2991\"\u003eUltimate Gaming Performance\u003c\/h3\u003e\n\u003cp data-start=\"2993\" data-end=\"3214\"\u003eThe LG OLED77C55LA is built for serious gaming with \u003cstrong data-start=\"3045\" data-end=\"3076\"\u003e144Hz Variable Refresh Rate\u003c\/strong\u003e, \u003cstrong data-start=\"3078\" data-end=\"3095\"\u003eNVIDIA G-Sync\u003c\/strong\u003e, \u003cstrong data-start=\"3097\" data-end=\"3121\"\u003eAMD FreeSync Premium\u003c\/strong\u003e, \u003cstrong data-start=\"3123\" data-end=\"3146\"\u003e0.1ms response time\u003c\/strong\u003e and cloud gaming support through Xbox, GeForce NOW and Amazon Luna.\u003c\/p\u003e\n\u003ch3 data-section-id=\"j6pe54\" data-start=\"3216\" data-end=\"3250\"\u003eAI-Powered Smart TV Experience\u003c\/h3\u003e\n\u003cp data-start=\"3252\" data-end=\"3436\"\u003eLG's intelligent AI platform offers personalised recommendations, voice recognition, AI Chatbot assistance and smart home integration. Simply say \"Hi LG\" to control your TV hands-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003chr style=\"border: 1px solid #eee;\"\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"border-collapse: collapse; width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eColour\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eBrand\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eEnergy Rating\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eType\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eTelevision\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eDimensions\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eWith Stand: H 103.5 x W 171.1 x D 26.7 cm; Without Stand: H 98.2 x W 171.1 x D 4.71 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eWeight\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eWith Stand: 27.1 kg; Without Stand: 23.5 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eScreen Size\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003e77 inch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eScreen Resolution\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003e4K Ultra HD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eScreen Resolution Size\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003e3840 × 2160\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eScreen Technology\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eOLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eRefresh Rate\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003e120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003e3D Ready\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eSmart TV\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eDigital Tuner\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eDVB-T2\/T\/C\/S2\/S\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eCurved Screen\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eConnectivity\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003e4 x HDMI (4 x 2.0)(eARC HDMI 2); 3 x USB Type-A; 1 x CI Slot; 2 x RF In; 1 x LAN; 1 x SPDIF (Optical Digital Audio Out)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eWireless Connectivity\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eAudio\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003e2.2CH 40W; Dolby Atmos; α9 AI Sound Pro; Clear Voice Pro; LG Sound Sync\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003ePower Consumption\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003e125kWh per year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eAccessories Included\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eAI Magic Remote\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eHDR\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eDolby Vision; HDR10; HLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eOperating System\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003ewebOS 25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eVESA Wall Mount\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003e300 x 200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd; font-weight: bold;\"\u003eProcessor\u003c\/td\u003e\n\u003ctd style=\"padding: 4px 8px; border: 1px solid #ddd;\"\u003eα9 AI Processor 4K Gen8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr style=\"border: 1px solid #eee;\"\u003e\n\u003ch3\u003eDelivery \u0026amp; Availability\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEstimated delivery: 5 working days\u003c\/li\u003e\n\u003cli\u003eAvailability: inStock\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr style=\"border: 1px solid #eee;\"\u003e\n\u003cp\u003eBrand new from Marqet. UK delivery and 30-day returns.\u003c\/p\u003e\n\u003cp\u003eFor product questions or order support, contact \u003ca href=\"mailto:admin@marqet.co.uk\"\u003eadmin@marqet.co.uk\u003c\/a\u003e.\u003c\/p\u003e\n","brand":"LG","offers":[{"title":"Default Title","offer_id":53802438590801,"sku":"MQ-CFAG5IPPM6","price":1869.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/1575\/4577\/files\/363505944166430.webp?v=1779080889","url":"https:\/\/marqet.co.uk\/products\/lg-oled77c55la-aek-77-inch-oled-4k-ultra-hd-smart-tv","provider":"Marqet","version":"1.0","type":"link"}