LG OLED77C55LA.AEK 77 Inch OLED 4K Ultra HD Smart TV

Transform your home entertainment with the LG OLED77C55LA 77 Inch OLED evo 4K Smart TV. Powered by the latest α9 AI Processor 4K Gen8, this premium OLED television delivers breathtaking visuals, intelligent AI enhancements and immersive sound for an unrivalled viewing experience.

Featuring self-lit OLED pixels, perfect blacks and exceptional colour accuracy, every scene comes to life with incredible depth, contrast and realism. Combined with advanced AI processing and gaming technologies, the LG OLED77C55LA is designed for film lovers, sports fans and serious gamers alike.

Key Features

• 77-inch OLED evo 4K Ultra HD display
• α9 AI Processor 4K Gen8
• AI Picture Pro technology
• AI Super Upscaling
• OLED Dynamic Tone Mapping Pro
• Perfect Black certified OLED technology
• 100% Colour Volume and Colour Fidelity
• Dolby Vision, HDR10 and HLG support
• AI Director Processing
• AI Perceived Object Enhancer
• AI Sound Pro virtual 11.1.2 surround sound
• AI Acoustic Tuning
• AI Magic Remote included
• AI Voice ID personalisation
• AI Chatbot support
• Hands-free "Hi LG" voice control
• Multi View split-screen functionality
• Google Cast and Apple AirPlay support
• LG Channels streaming service
• Gaming Portal with Xbox Cloud Gaming, GeForce NOW and Luna
• NVIDIA G-Sync Compatible
• AMD FreeSync Premium
• 144Hz VRR support
• 0.1ms Pixel Response Time
• ClearMR 9000 certified
• 5 Year Warranty Included

Stunning OLED evo Picture Quality

LG OLED evo technology delivers perfect black levels, exceptional brightness and stunning colour accuracy. Every pixel is individually illuminated, creating incredible contrast and detail across every scene.

Powered by the α9 AI Processor Gen8

The advanced α9 AI Processor Gen8 intelligently analyses every frame to optimise picture quality in real time. AI enhancements improve resolution, brightness, colour depth and contrast while preserving natural detail.

Immersive Cinema Experience

Dolby Vision HDR and AI Picture Pro combine to create lifelike visuals with remarkable depth and realism. AI Director Processing ensures colours remain faithful to the filmmaker's original vision.

Ultimate Gaming Performance

The LG OLED77C55LA is built for serious gaming with 144Hz Variable Refresh Rate, NVIDIA G-Sync, AMD FreeSync Premium, 0.1ms response time and cloud gaming support through Xbox, GeForce NOW and Amazon Luna.

AI-Powered Smart TV Experience

LG's intelligent AI platform offers personalised recommendations, voice recognition, AI Chatbot assistance and smart home integration. Simply say "Hi LG" to control your TV hands-free.